Marketing E-Giving To Your Members

Remove the stigma

It can be a little uncomfortable for electronic donors to sit on their hands as the collection basket passes by. The solution is easy! Encourage more people to give electronically by mailing coupons to donors that say “electronic giver,” or add a check box on offertory envelopes. Another approach is to produce colored laminated cards that say “electronic giver” and place them where your members enter. Electronic givers pick one up on the way in and toss it into the collection basket.