Marketing E-Giving To Your Members
Educate
Do your members understand how challenging it is to operate a budget when giving levels vary so much week to week and month to month? Do they understand how important their individual donation is? For larger religious groups, organizations, or memberships, it is easy for someone to feel that his or her donation/contribution is not important since so many other people seem (or should) be giving. Share information with your membership about the importance of regular giving, and they will be more likely to sign up for recurring automated payments.