Frequently Asked Questions

Marketing PledgeConnect to your members and participants

The key to marketing PledgeConnect is to make your audience (members and participants) aware of the program. With more than 80 percent of American households donating to nonprofit organizations each year and 61 percent of households donating to churches each year, giving is a subject of significant consequence. (Barna Group, “Church Executive”) There are endless ways of effectively accomplishing this and we will work with each organization to establish a practical and beneficial campaign.

• On average we anticipate approximately 10% to 15% or your membership base to participate in the PledgeConnect program. This result will vary during the initial year as the program gains awareness. This percentage does not account for one time contribution and non-member donations/payments.
• Our marketing team will work with you to develop an effective campaign derived from a combination of promotions that may include "call to action" initiatives such as:

• Direct mail campaigns
• Weekly ads in newsletter and/or bulletins
• Phone campaigns
• Weekly announcements during Masses, Meetings, and Events
• Enrollment post card distribution at Masses, Meetings and Events
• Website ads or buttons